Q1 2021 Performance of Fast Food Apps on iOS in Brazil

In Q1 2021, the iOS fast food app landscape in Brazil demonstrated diverse user engagement trends, according to data provided by Sensor Tower. Let's delve into the performance of the top five fast food and fast casual restaurant apps during this period.

McDonald's Offers and Delivery saw a notable increase in downloads, starting the quarter with roughly 25K and peaking at nearly 40K in early February, before descending to 20K by the end of March. Weekly active users fluctuated, reaching a high of over 260K in the first week of February and then gradually decreasing to around 208K by the end of March.

Burger King Brasil, on the other hand, experienced a slight decline in downloads from 16K at the end of December to approximately 11K by the close of March. Its weekly active users also saw a downward trend, from 122K at the start of the quarter to a little over 104K at the end.

Habib's downloads exhibited some volatility, with an initial figure of around 9K, a surge to nearly 14K in late February, and then a drop-off to roughly 10K by the end of March. The app's active users peaked at nearly 39K in late March, demonstrating a significant increase from the start of the quarter.

Domino's Pizza Brasil maintained relatively lower download numbers, with a starting point close to 1.7K and an end-quarter figure just above 1K. Weekly active users showed a slight decline from nearly 5.8K to just under 4.9K during Q1.

Starbucks Brasil displayed an upward trajectory in downloads, beginning the quarter at under 500 and rising to over 650 by March's end. Its weekly active users remained fairly stable, hovering around the 5K mark throughout the quarter.

For more detailed insights and data on app performance, Sensor Tower's full suite of analytics tools can provide a comprehensive view of market trends and user engagement.